° empty

Create an effective giving strategy for your business

Small business is a potent but often overlooked supporter of charity. Virtually all U.S. businesses with one to 249 employees contribute to charitable organizations in some fashion.

Small businesses are also passionate in their support of local community causes and place humanitarian concerns above all else when deciding which charities to support

These and other findings are from a study commissioned by the National Federation of Independent Business. The National Small Business Poll provides a comprehensive look at the current philanthropic practices of small businesses and may help to inspire your own giving strategy. Below is a closer look at some of the study’s highlights.

Giving takes many forms

Small-business owners universally give money. For example, 70 percent of those who participated in the survey said they had donated cash — with the average donation hovering around $3,600. But charitable activity among small businesses was by no means limited to check writing. More than two-thirds said their company supported charities through in-kind contributions of products and services. Seventy-four percent indicated they had participated in a variety of fundraising or promotional events — from purchasing advertisements in charity event publications and sponsoring youth sports teams to attending benefit dinners, walkathons and charity auctions.

A focus on the bottom line

Small-business owners generally have great expectations with regard to how charities manage the contributions they receive. For example, factors that might influence their giving decisions include knowing how a charity spends its money (including how truthful and accurate a charity is in its fundraising appeals), how successful a charity’s programs are in achieving its stated mission and how willing a charity is to disclose information about its operations. In addition, many small businesses expect the bulk of a charity’s total expenditures to go toward its programs as opposed to fundraising activities.

Values-based giving

Small-business owners are motivated to give by personal satisfaction as well as by the desire to improve their communities. More than one-third of those polled said helping the community become a better place to live is very important to their giving decisions, compared to 41 percent who cited personal satisfaction. A values-based approach to giving can enhance a company’s reputation with customers and prospects. In fact, consumer spending data shows that, when all else is equal, people prefer to buy from a company that is associated with a good cause.

William McDonough is an investment representative associated with LPL Financial.

News

Photo gallery: Jewish community celebrates Passover with Seder dinner

News

NASD graduation rate up, but still lags behind state average

News

The Dart: Vidalia man studies, takes care of family, too

News

Natchez Early College Academy Fun Day to help raise money for trip to Washington, D.C.

News

Parent University set for Thursday

News

Sunday focus: Voters to determine a quarter million in salaries May 10

News

Concordia Parish Sheriff’s Office investigates body found in Monterey

News

County seeking ambulance proposals

News

‘Suzi’s Girls’ remember lasting legacy left by coach

News

Natchez man killed in Ferriday wreck Friday night

News

Photo gallery: The bluff has gone to the DockDogs

News

Tactics in case surrounding alleged attack of parish DA questioned

News

Student charged in verbal assault of teacher

News

City back in court to determine damages in Roundstone case

News

Report: Cuts put school district $1.5M short

News

Faith and Family: R.V.I.C.S. helps Children’s Home

News

Photo gallery: Chalk artist inspired by God creates artwork at First Baptist Church

News

Man previously arrested on rape charges, charged with another sex crime

News

Natchez-Adams School District to pay $127K to former principal

News

Judge dismisses former assistant principal’s lawsuit against school district

News

City receives Urban Youth Corps grant

News

Natchez police make arrest in weekend attack

News

Natchez tourism director’s car left in limbo without commission

News

News photos: Ferriday fire