Every day is our Super Bowl Sunday

Published 12:22am Sunday, February 5, 2012

Today one single thing will be on the minds of millions of Americans — the big game.

Super Bowl XLVI (46) will kick off this evening, and will almost certainly see three types of viewers — Giants fans, Patriots fans and advertising fans.

Super Bowl ads have become nearly as popular as the game itself, maybe more popular.

This year’s Super Bowl viewership is projected to be approximately 117 million viewers. That’s a bunch of folks watching, but it may surprise you that isn’t all that special, proportionally anyway. That number is approximately half of the number of adults in the U.S., according to the Census.

So on the biggest day of the year, the biggest TV audience can muster approximately half of the country’s attention.

Did you know this newspaper reaches more than 80 percent of the local population — in print and online each week?

Proportionally, that means it’s Super Bowl Sunday for our advertisers every week.

Nationally, in 2011, approximately 69 percent of U.S. adults reported reading a newspaper in print or online each week. You’re probably tempted to say I’ve lost my mind or I’m simply trying to make myself feel better.

Newspapers are all dying, right? That may be the perception some people have — and large city newspapers have suffered greatly — but the reality is that despite reduced numbers of print readers over the last several decades, many newspapers —including ours — reach more folks than ever.

Today, it just reaches them in different ways. Two decades ago, we only had a printed product. We still have the printed product, but we also have the dominant news website in the region, too.

Last month, more than two million pages were viewed on natchezdemocrat.com. That’s pretty staggering when you think about it.

But did you know we also printed 4.1 million pages in the print edition?

Those numbers show newspapers are still depended upon each day, despite the rise of social media, text messages and dozens of other technological wonders that allow people to pass information to one another.

We pass information, too, but we do much more as well.

We create journalism. The difference is simple.

Information is that the city is going to have a meeting on Thursday.

Journalism tells you the meeting is about proposed changes to a casino development plan, provides you with the context of what’s going on and even lets you read the documents yourself if you’d like. Newspapers also provide residents with a way to speak out on such issues, too. That’s critically important.

Information is communicating that Adams County leaders said they would reduce the county’s cell phone bill.

Journalism is digging through a year of bills and showing public abuses of those taxpayer-provided phones.

Facebook and Twitter might make us feel good or even keep people from being bored, but journalism keeps our community informed, educated and aware.

Even other local media agrees. Last July, during a local radio station’s interview with a political candidate, the interviewer referenced an article we’d published and sort of caught herself bragging on us.

“We all get The Natchez Democrat, most of us, let’s say most of us get The Natchez Democrat.”

We couldn’t have said it better ourselves.

All the Super Bowl ad hype will end in a day or two and when it does, we’ll keep providing journalism for our community.


Kevin Cooper is publisher of The Natchez Democrat. He can be reached at 601-445-3539 or kevin.cooper@natchezdemocrat.com.

  • Anonymous

    (Previously posted to the wrong site)

    Creative journalism? We make believe possible.

    There, that’s better.

    Irma! you must be makin’ decaf again! I screwed up online.
    I only take regular. And speakin’ of  regular: stop addin’ that fiber stuff to it.

  • Anonymous

    Could we journalize who owes the delinquent justice court fines?  Those are over a million, cell phones are a lot less.

  • http://www.natchezdemocrat.com khakirat

    ND need to list all properties the school board, the city and the county own and what the overhead of these properties or costing the taxpayers. Salaries of the same personel and benefits of the three mention also years of service!! I feel that the readers would be very interested in these issues!!!

  • http://www.natchezdemocrat.com Kevin Cooper

    Yes. I believe that subject is on our list to work, however, I don’t know if we have an exact date for publication yet. As you can imagine, getting to the bottom of a government system that involves multiple “arms” and that has been fairly dysfunctional for some time will take a little more work. The cell phone articles were simply representative of larger mismanagement.


  • http://www.natchezdemocrat.com Kevin Cooper

    Like the above, I believe both of these topics (public properties and public salaries) are also in the works.


  • http://www.natchezdemocrat.com khakirat

    Good job Kevin!!!

    In a message dated 2/6/2012 10:01:26 A.M. Central Standard Time, writes:


    Kevin Cooper wrote, in response to khakirat:
    Like the above, I believe both of these topics (public properties and public salaries) are also in the works.


    _Link to comment_ (http://disq.us/5c5qji)

  • Anonymous

    You all have a formidable task ahead of you to do a thorough job on ALL the things the average taxpayer would like to know about our local governmental workings.  Even though the posters on here offer many good ideas on cleaning up some of the messes, it is very obvious the elected officials seem to totally ignore those productive suggestions.  It is promising to see that these suggestions are included in your checklist of to-dos.  Thanks a bunch!  Before it is too late, can you get your hands on a spreadsheet of maintenance expenses of the proposed rec. complex and publish it along with projected revenues?

  • Anonymous

    Great job done by all wokers at ND. Thanks for all that good, hard work.

  • Anonymous

    I would like to reply to Claiborne Hollis’ letter on the moon race published in the Wednesday 2/8 print edition which apparently is not online.

    The national debt today in $100 bills would probably overflow the 2 story building he designed to house the computer system for Kennedy’s folly.  While that computer can be now replaced by an Iphone sized computer, it amuses me that we now do not have a self sufficient method of launching our astronauts to the ISS without relying on our two closest friends in the space race – China and Russia.  Those two entities are still launching rockets into earth orbit but seem to have little or no interest in the moon, so why should we?  Once we get there again, what are we going to do with it?  Habitation is meaningless since the fate of the earth is surely the fate of the moon. Cost of moving any loot back is prohibitive. There is no cheese. The amount of taxes we would get back from all the salaries paid out would be miniscule compared to the additional national debt.  Let’s shoot for the stars to solve the debt problem before we even look at the moon