Study results could put CVB on trackPublished 12:06am Sunday, November 24, 2013
Apparently for the last 20 years, the Natchez CVB has been finding its way using the dead reckoning approach to navigation.
Dead reckoning means finding one’s way by simply estimating the direction and distance traveled rather than using a more calculated approach — map, compass, GPS, asking for directions, etc.
That’s because a recently completed tourism study was the first such research CVB officials say they’ve had for the last 20 years.
Not surprisingly, the survey showed areas in which the city’s tourism effort could be improved. The largest part of which is a no-brainer — having a strategic plan.
The logic here is that one has to know where you’re headed to ever effectively get there.
Interestingly, the researchers said the Natchez CVB doesn’t need any more money; it just needs to spend it differently.
That’s refreshing to hear as it may be the first time in history that a consultant suggested an organization had enough money.
All joking aside, though, the data collected in the study could prove invaluable in improving Natchez’s tourism economy.
We’ve long said a new approach was needed in tourism. Getting the data is the first step.
Putting that data to good use will be more difficult, but is where the rubber will meet the road in this case.