Democrat staff honored with state advertising awards

Published 12:10 am Sunday, February 1, 2015

JACKSON — The Natchez Democrat’s sales and marketing team won 38 total awards, including 14 first-place awards and first in the overall advertising excellence category, Saturday at the Mississippi Press Association’s Mid-Winter Conference Better Newspaper Advertising Awards luncheon.

Among the first-place awards were honors for the football section, Citizen of the Year and the Community Calendar.

In most categories, The Democrat competes against other Mississippi newspapers with a similar circulation size — between 9,000 and 15,000 daily — including The Hattiesburg American, The Vicksburg Post, The Commercial Dispatch (Columbus), The Meridian Star, The (McComb) Enterprise-Journal and others. In other categories, The Democrat competes against either all daily newspapers in the state or against larger dailies.

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First-place awards included:

•Advertising Excellence — staff.

•Institutional Advertisement (black and white) — Concordia Bank & Trust Co.-Since 1903 — Catherine Boone.

•Healthcare Advertisement (black and white) — Arabella Massage Therapy-Reclaim Your Day — Lynn Beach Smith.

•Financial Advertisement (black and white) — Old South Federal Credit Union-We make loans — Smith.

•Service Advertisement (black and white) — Green Alliance-Divert it — Boone.

•Retail Advertisement (color) — Jack+Stella-New Spring Arrivals — Justin Clarkston.

•Small Space Ad (black and white) — Natchez Mall-Celebrate Dad — Boone.

•Editorial Special Section (newsprint) — Citizen of the Year — staff.

•Editorial Special Section (glossy) — Football 201• — staff.

•Advertising Special Section (newsprint) — Dining Guide — staff.

•Series of Ads — Natchez Inc. — Clarkston.

•Classified Display Ad — Heritage Chrysler, Dodge, Jeep, Ram — Smith.

•Advertising promotion — Football Pages 201• — staff

•Niche Product — Community Calendar — staff.

Second-place awards included:

•Institutional Advertisement (black and white) — Trinity-Join the Trinity Family —Smith.

•Financial Advertisement (black and white) — Boone.

•Retail Advertisement (color) — Clarkston.

•Institutional Advertisement (color) — Smith.

•Small Space Ad (black and white) — Clarkston.

•Grocery or Restaurant Advertisement (color) — Clarkston.

•Advertising Special Section (newsprint) — In their Honor — staff.

•Theme Page — Cartoon map — staff.

•Online Advertisement — Trinity Episcopal Day School — Smith.

•Magazine Advertisement — Smith.

•Silver Dollar Idea — Football Pages — staff.

•Magazine periodical — Natchez the Magazine — staff.

Third-place awards included:

•Retail Advertisement (black and white) — Clarkston .

•Healthcare Advertisement (black and white) — Clarkston.

•Financial Advertisement (black and white) — Boone.

•Grocery or restaurant advertisement (black and white) — Smith.

•Institutional Advertisement (color) — Clarkston

•Healthcare Advertisement (color) — Podiatry group — Smith.

•Financial Advertisement (color) — United Mississippi Bank— Rita Brooks.

•Grocery or Restaurant Advertisement (color) — Clarkston.

•Editorial Special Section (newsprint) — Health Care — staff.

•Small Space Ad (color) — Clarkston.

• Series of Ads — United Mississippi Bank — Brooks.

• House Ad Circulation — Natchez the Magazine — staff.