NATCHEZ — Mississippi State University Athletic Director John Cohen is headed to Natchez with a message about how to coach your business.

The former Bulldog baseball coach will be the keynote speaker Thursday for the Natchez-Adams County Chamber of Commerce annual membership luncheon.

Chamber president Debbie Hudson said she recently heard Cohen speak and thought his message would resonate with local business owners.

“I loved his message. He talked about treating a business like a team,” Hudson said. “He will discuss how to be the coach of your team for a successful business.”

The luncheon will be from 11:30 a.m. to 1 p.m. Thursday at the Carriage House Restaurant on the grounds of Stanton Hall.

Cost of the lunch is $15 at the door, but reservations are required by the end of the day today. To make reservations call the chamber at 601-445-4611.