Lorraine’s to cater to a new crowd
Published 12:00 am Saturday, April 17, 2004
VIDALIA, La. &045; The nice tablecloths and formal atmosphere have got to go &045; Lorraine’s wants the winds of change to blow through the riverfront restaurant.
Gradually, Lorraine’s has been moving toward a different feel with its menu, adding more southern style dishes and a lunch buffet, not what normally graces the menu at fine dining restaurants.
Fine dining has a limited customer base in this area, so the restaurant has decided to &uot;move to the common working man meal Š something I would eat,&uot; said Brian Stalians, manager of the restaurant.
By May 1, owner Lorraine Stalians and Brian hope to have the restaurant changed over to fit their new theme.
The new change will not only bring a new look, with less formal table setting and new wall dcor, but a new name.
The new name will reflect the new feel and the new food, but right now it is still a work in progress, Lorraine said. But, don’t expect her to take her namesake out of it; the new name will probably just be an addition to it.
The new target market are those people that eat out a couple of times a week because they don’t have time or don’t want to cook instead of people going out for a special occasion.
While there may be a good bit of competition for this market, these people go out to eat places like this numerous times a week
&uot;The market here cannot bear another fine dining restaurant and we’ve learned that,&uot; Brian said
They have already changed about 50 percent of their menu, including adding the lunch buffet, to southern style, country dishes.
The night menu now starts at $5.99 and up. &uot;To sit down and eat a wholesome meal for six, seven, eight dollars a plate is a good deal,&uot; Brian said.
One of the first changes was the bread from yeast rolls to garlic and cheese biscuits and cornbread.
Adding &uot;comfortable&uot; features like paper tablecloths complete with crayons for the children to use to occupy their time and sidewalk chalk for the back patio for young artists is one of the changes to look for.
But everything will not be all shaken up with the move.
&uot;I’ve got a very nice core menu that is not going to go away,&uot; Lorraine said.
The pecan crusted catfish, the seafood au gratin, the chicken Lorraine and the simply marvelous chicken will stay on the menu as will the seafood and steak dishes.
Those options will be joined by meatloaf, hamburger steak and other &uot;country&uot; dishes like chicken and dumplings.
Lorraine and Brian said they want to move to become a comfortable, family atmosphere for the restaurant to appeal to a broader market.
&uot;We got a reputation before we even opened that we were going to be expensive, and we’ve had a very hard time changing people’s perceptions,&uot; Lorraine said.
Already the restaurant added the lunch buffet and crawfish boils and Sunday.
Another new addition Lorraine said she wants to &uot;hone in on&uot; is family dinners to go.
There are many dishes that are real easy to make to go, such as barbecue ribs. &uot;I’ve got the best barbecue ribs in town,&uot; she said.
&uot;A lot of people don’t want to take the time to come in and eat,&uot; she said. So, this is an option for families to get home cooked food to serve for dinner without having to do any of the cooking,&uot; Lorraine said.
Families can chose an entre and a couple of sides to go with it, pick it up hot and take it home to eat.
The new look and menu will not change Club Lorraine’s. And, Lorraine said, the restaurant has booked live entertainment on the patio on weekends.
Another addition to the happenings at Lorraine’s is the charity events they hold each month. Already hosting fund-raiser dinners for the Natchez Humane Society and Natchez Children’s Home, the restaurant will do more, including a cocktail party after the Natchez Music Festival.