Foster joins Bad Boy Buggies ownership
Published 4:56 pm Saturday, March 29, 2008
Jody Foster is ready to roll up his sleeves and get to work — it’s about pulling out that proverbial checklist and working his way down.
Foster is the new part-owner and CEO of Bad Boy Buggies, a multi-million dollar company that makes four-wheel drive electric golf carts suited for hunting.
He just purchased one third of the company, but he considers himself to be more than just an investor.
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“I’m not an investor-owner but a hands-on owner,” Foster said.
And he has a vision for the company.
“(My job) will entail making decisions to take this company to the next level,” he said.
The first thing that he is doing in his position is restructuring the management of the company — not because of anything bad that had been going on — but because of the rapid growth of the company.
“It grew so fast, so quick, that it had some growing pains which include management structure, and the processes that need to be in place to grow so fast need to catch up with the company,” he said.
This means, dividing the roles of people already working there and bringing in new employees.
“The people that are here have done a great job and we’re adding support to it,” he said.
Out of all the problems a company could have, this one is favorable.
“It’s a great problem to have,” he said.
Also on Foster’s checklist of things to do is restructuring the buggies.
“We’re in the middle of a strong push to get a total redesign of our buggy that’s going to be pretty significant,” he said.
He said this will include independent suspension — different from just the springs the buggies have now — which will result in a smoother ride over rough terrain.
The body of the buggy will be redesigned as well.
“It’s going to have a wow factor,” he said of the changes.
He said this is how they stay ahead of competition, by always making improvements and never settling with just one design.
“Competition is inevitable, but we are so far ahead of the competition,” Foster said.
Another solution to be found is meeting consumer demands.
“There’s a huge product demand,” he said. “The marketing of this product has been excellent. The problem has been meeting the demand and that’s a very good problem to have.”
Possibly adding to the 60-member staff employed at Bad Boy is an option.
But relocating to a bigger city is not.
“We plan on staying in Natchez, this thing was created here and we plan on staying,” he said. “It’s our home.”
Foster, who grew up in Natchez but moved away for some time, is not planning on going anywhere, either.
Working for Hensel Phelps Construction Company — one of, if not the largest construction companies in the United States — for 11 years, then relocating to Natchez to open his own construction company, Foster Pierce, Foster has plenty of experience.
He said all of this he brings to his new job.
“(I bring) new energy, a focus on the big pure (and) an emphasis on processes, quality and safety,” Foster said.
And he’s ready to dig in.
“I was fortunate to have this opportunity and I’m very excited about the possibilities,” he said.