COLUMBUS (AP) — A new committee will meet next month to discuss a name change at the Mississippi University for Women.

Concerns that the coeducational school’s name is misleading and that it lacks an identity have prompted the discussion.

A 32-member committee set up by President Claudia Limbert with university and community members will examine the school’s brand.

The “identity committee” will be working with The Cirlot Agency. The Jackson firm specializes in strategic branding, marketing and public relations.