They’ll never hear you coming, but at least now they can see you.

The slogan for Bad Boy Enterprises — They’ll never hear you coming — is now part of a permanent sign in front of the company’s U.S. 61 South location.

But the placement of the sign didn’t come without controversy.

The company — which makes all-electric four-wheel drive vehicles — originally requested permission from the city planning commission to install a 172-square-foot sign. Their proposal was in violation of the city sign ordinance and permission was denied.

But since that time the leaders at Bad Boy Buggies kept pressing the issue. City Planner John “Rusty” Lewis agreed to a compromise, and the new 122-square-foot sign has gone up.

The new sign is still 22 square feet larger than the sign ordinance allows.

But, despite their name, this company wasn’t out to cause trouble. They were merely trying to use an existing signpost to market their business.

And since Bad Boy Buggies is located on a highway, in a business district, a 122-square-foot sign isn’t out of place.

Perhaps this case is good reason to revise the existing sign ordinance slightly.

The law on the books has never been consistently enforced, and it seems silly to so strictly govern signs far away from the downtown district.

Natchez needs a sign ordinance, yes. But reconsidering the guidelines for signs on the edges of town may be order.

We want consumers to see — and hear — our local businesses.