‘Be a Buddy’ campaign making difference

Published 12:01 am Tuesday, October 16, 2018

October is National Anti-Bullying Month. KFNV FM radio, known as “107.1 The River,” has been involved with a four week campaign to spread the word to all lower and upper elementary schools in Concordia Parish and Adams County, to be a “Buddy and not a Bully” and to wear the Blue on Oct. 10, National Anti-Bullying Day. (Blue is the color associated with this event)

This campaign was put together by our morning personality, Cathy Thompson.

She lost her son suddenly when he was 12 years old a few years back.  It wasn’t until after his death that she found out he had been bullied in school. That just added to her heartache.

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Back in September she discovered that October was National Anti-Bullying Month and something in her heart and mind clicked.

Cathy then began to organize a campaign to get the word out that Bullying is not acceptable. She proceeded to do everything she could to raise awareness about anti-bullying month and also anti-bullying day on Oct., 10, 2018.

The River, 107.1 , began a 4-week campaign to get the word out to our listeners as well as all local elementary schools and area businesses to get involved with the message “Be a Buddy, not a Bully” and wear Blue on Oct. 10, National Anti-Bullying day.

We visited all 11 of our area elementary schools to get the Principals and teachers involved. Cathy also interviewed all the principals live on air during the morning morning show, plus business leaders, mayors, sheriffs, superintendents and other prominent people in the two counties/parishes we cover.

The response from everyone was fantastic. We will continue to talk about bullying and what it means during the month of October.

Cathy has put her heart and soul into this and it was a 100 percent success. We are now committed to doing this every year and growing it bigger to include more schools in our listening area and junior high students, too.

We could not have done this without the help of two businesses that went out of their way to help.  Thanks to Shelter Insurance Agent of Vidalia, Sabrina Dore, and Lawrence Chauvin of Rhino Graphics in Vidalia. They both opened up their hearts and talent to help us make this event possible.

Thanks for your help in spreading this message during the month of October, National Anti Bullying Month!

Kelly Thompson is general manager of The River, 107.1, and The Gator, 104.7.