Oops: Kosovo ad proves embarrassing

Published 7:15 pm Thursday, February 16, 2012

PRISTINA, Kosovo (AP) — The advertisement was designed to promote foreign investment in Kosovo, but it didn’t quite work out that way.

Just before Kosovo declared independence in 2008, it unveiled a large statue in Pristina with the word “newborn” spelled out in large yellow letters.

So the government decided to feature that work in its video advertisement.

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But when the ad began appearing locally on Internet some viewers said the statue appeared to be spelling the word “newporn.”

Kosovo’s government soon figured out why: blue paint that vandals have sprayed on the statue is blocking out some of its lettering.

But no problem: Just before the ad was to be shown on CNN-TV it was redesigned and now works just fine.